Additional background information provided by SWFA
In 1993 a solicitation contract went out for a 10x sniper scope with specific mil-spec features from the Crane Division, Naval Surface Warfare Center. Several companies submitted scopes specially built for the contract. Tasco was awarded a contract number and the Navy bought these scopes from tasco.
Tasco is and was just a name, they own no factories. Normally tasco would just buy off the shelf products from several factories in the orient and have them branded with their name. The SS scope was built from the ground up to the United States Navy's very specific specifications. All the specs are extreme in regards to durability, resolution, adjustment travel, etc. Tasco fulfilled the contract obligations and had some over runs that we agreed to buy as tasco had no easy way to move an un-catalogued scope. Prior to the contract fulfillment SS scopes were sold to those lucky enough to stumble across one for $800.00 and up.
We had such good success that we worked a deal with tasco to keep making the scopes exclusively for us but we had to be able to market them at the close-out price of $299.95 and $399.95 for the side focus version. Keep in mind the military paid considerably more for them in 1993. We have kept the price the same for over 10 years even though they continue to cost us more money.
Prior to 2000 we started getting some complaints concerning quality control issues. The scopes have never changed and legally can't change without permission from the Department of Defense due to the fact that they were issued a NSN #, so we knew tasco was not skimping on the product. Tasco was going out of business and no one knew it at the time and their control of the factory where they were made was slipping in the QC department. Once tasco filed bankruptcy, Bushnell bought them and by this time we had worked our own deal direct with the factory. We sent examples of the QC issues to them with solutions and implemented a double inspection process, and then we got permission from our Gov’t to alter and update the scopes internally. Current SWFA SS scopes have a lifetime warranty performed by Bushnell on our behalf.
We currently sell the SS 10x42 rear parallax to the U.S. Army for use on their M1A/M14 designated marksmen rifles in large numbers and smaller numbers for AR variants, 700s and some .50 BMGs.
We developed the Super Sniper logo and all the advertising slogans but have chosen to leave them off the packaging and scope to keep the cost down.......the scopes have always came in a plain white box with no markings and still do, its the way the military gets them.
Super Sniper Scopes are distributed exclusively by SWFA, Inc.